Campbells Chunky Soup
Using a mix of generative AI tools, our team created four full-scale, broadcast-quality visual effects shots for the launch of new Campbell’s Soup flavors. Each sequence featured plated food erupting into fiery explosions before retracting smoothly back into their respective cans for the final product lockup.
Runway and Veo were used to generate and animate keyframes, which were then refined, composited, and edited using Adobe Photoshop, After Effects, and Premiere.
What would have required a costly CG or live-action pyrotechnic shoot was instead completed by a single artist in just three weeks. The result showcases how AI can deliver high-end VFX shots with remarkable speed, efficiency, and creative control.