KIND BAR

This is a great example of how we use AI to augment traditional workflows. The creative in these KindBar spots called for common 3D objects and footage to be placed over colorful, flat backgrounds with animated motion graphics type. Pre-AI workflow would have been to source stock footage, build the objects in 3D, or shoot them. We created bespoke, greenscreen keyable assets for everything. It took less time than shooting or 3D modeling, and offered more control than sourcing stock footage.