Nike USA Women’s Soccer World Cup Takeover
Nike and USA Soccer wanted to throw an epic send-off party for the Women’s National team before they flew to *France for the World Cup. And what better place to have said party than Time’s Square in New York City? R/GA joined as a creative partner across the board and I led the graphics team designing and building a massive amount of content for 22 giant digital billboards in TSQ. We delivered hours of high resolution content featuring all the athletes and of course the ubiquitous swoosh. The whole team cameo’d on a custom-wrapped bus. Lights, cameras, influencers, and a large crowd gathered to watch the spectacle.